
PSFK is a company that chronicles the global trends and innovations on their website PSFK.com. Its self-declared intention is to "help its readers, guests and clients make things better." The website reports on the most recent changes in popular, consumer, and business culture, namely, "trends." Growing from a website where a few friends shared ideas between New York and London, PSFK has become a must-visit website, with more than 350,000 followers from around the world.
I read many of the posts on trends and inspiration, and found that I was consistently interested in every topic the writers approached. Although PSFK covers every category from architecture to home & garden, to music, they do it in a way that makes most of the posts interesting to every reader. For example, I am in no way interested in becoming a drummer, but Dan Gould's post on The Bubblegum Sequencer was very intriguing to me. I may never become a professional drummer, but this is an interactive technology that I am interested in reading about.
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